Customer relationship management
From wikiMHEDA
Customer relationship management (CRM) is a combination of organizational strategy, information systems and technology that is focused on providing better customer service. CRM uses emerging technology that allows organizations to provide fast and effective customer service by developing a relationship with each customer through the effective use of customer database information systems. The objectives of CRM are to acquire new customers, retain the right current customers, and grow the relationship with an organization's existing customers.[1]
