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Material Handling Headlines

Foots Cray, UK – Nissan has created a combined fleet and light commercial vehicles (LCV) unit under its new corporate sales director Tony Lewis, who steps up from running the company’s van operation.

The revamped strategy should lead to 81% of business vehicle sales being channeled through 54 specialist fleet and LCV dealers by the end of 2011. It will exploit a common database, shared back office services and marketing functions.

Lewis’s remit includes Nissan’s material-handling division, which involves forklift trucks. Lewis says it was “logical and complementary to cars and vans.”

He explains, “Companies operating forklift trucks run cars and vans and with LCVs it arguably works in reverse. So there is potential for incremental business. Also it eliminates the risk of three people from separate units turning up to see the same customer on the same day.”

Read the full story at businesscar.co.uk.

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