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Material Handling Headlines

NACCO Materials Handling Group Inc., manufacturer and distributor for Hyster and Yale lift trucks, has selected Jackson Marketing Group, South Carolina’s second largest integrated marketing communications agency, as its agency of record.

Jackson Marketing Group will be providing strategic planning, brand positioning, creative development, strategic dealer support, dealer marketing support, Web development, collateral support, public relations and event management for both Hyster and Yale brands.

“As we strengthen and grow our brands, it became clear that Jackson Marketing Group was the ideal long-term partner for Yale and Hyster,” Jonathan Dawley, vice president of marketing for NMHG, said. “The combination of their branding experience, their unique blend of marketing services, and their experience working with dealer organizations, will be critical as we move the Hyster and Yale brands into the future.”

NACCO Materials Handling Group designs, engineers and manufactures materials handling equipment for virtually every market niche, including warehouse trucks, counterbalanced trucks and large-capacity cargo and container handling trucks with the widest capacity range in the industry — from 2,000 to 115,000 pounds.

Designed and marketed under the brands Hyster and Yale, NMHG is one of the world’s largest lift truck manufacturers. NMHG, which employs approximately 5,500 people worldwide, is a wholly owned subsidiary of NACCO Industries, Inc

Read the full story at: reflector.com

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