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Komatsu Forklift U.S.A., LLC announced its decision to discontinue the sale of the Tusk brand of Lift Trucks as of July 31, 2010.

“This was a difficult, but necessary, strategic decision for Komatsu Forklift,” states Akira Yamakawa, president of the company. “For a number of years, Komatsu Forklift has been manufacturing forklift products under both the Tusk brand and the Komatsu brand and maintaining separate channels of distribution for each. The prolonged tough economic conditions required us to closely examine doing business in this fashion. After careful consideration, we have decided to discontinue the Tusk brand in order to be able to focus all of our resources on our core Komatsu brand. We believe that focusing on a single brand and a single channel of distribution will result in increased efficiencies and cost savings and represents the better strategy for achieving long-term growth and profitability for shareholders.”

According to Jeff Powell, senior vice president of sales and marketing, “Despite the decision to discontinue sales of the Tusk brand of lift trucks after July 2010, Komatsu Forklift remains committed to supporting our loyal Tusk customers and striving to assure their satisfaction with Komatsu products and support. After July 2010, Tusk customers will continue to be able to receive parts, service and support on all Tusk lift trucks through our extensive network of Komatsu brand forklift dealers throughout North America and South America.”

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