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Continental Tire Canada has launched its Continental Ski Challenge, giving skiers at select Ontario and Quebec resorts an opportunity to win a set of tires.

“Our goal is to explain to consumers how tires are designed, how important it is to buy tires that fulfill their personal needs, and how this will affect their everyday drive,” said Maiti Leinss, marketing manager for Continental Tire Canada. “The Continental Ski Challenge offers us a great opportunity to deliver our message in a fun way and a recreational environment.”

Read the full story at: canadiandriver.com

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