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The company focused on the development of supply-chain and security applications that could be used to improve its own processes, as well as meet the RFID needs of Walmart and DHS. Other companies will look for a way to use these perceived lemons to make lemonade. A good example in the latter category is Conair Corp., the global manufacturer and marketer of health and beauty products, kitchen and electronic appliances. Responding to two customer directives, Conair has managed to not only improve its finances, but invent a new way to secure global shipments and create a subsidiary that could drive new revenues. In 2003, Walmart asked its 100 top suppliers, including Conair, to begin applying RFID tags to all cases and pallets of products supplied to its stores. At about the same time, the U.S. Department of Homeland Security (DHS) asked Conair for its insights on improving container and port security, based on the amount of international shipping it conducts.

Read the full story at industryweek.com.

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