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Twitter may have started out as a status update tool, but the underpinnings of this SMS engine may have what it takes to keep your supply chain strong. The Twitter API, which is based on RESTful access to the Twitter database and activity streams (users, Tweets, friends, followers, favorites, and more) using XML and JSON formats, has business potential beyond letting people know what you had for lunch. A recent panel of social media companies at the Supernova conference in San Francisco this week touched on the use cases of activity streams, and it got me to thinking that sending and receiving notifications up and down your enterprise supply chain could help keep everyone immediately notified of changes.

Read the full story at internetrevolution.com.

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